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  • Brand Distrust in the Digital Age: Greenwashing, Reputation, and the Role of Public Relations

    Brand Distrust in the Digital Age: Greenwashing, Reputation, and the Role of Public Relations

    In contemporary times, people are bombarded with information daily. On TikTok, for example, it is common…

  • The Cost of Trivializing Reputational Risk: A Case Study of Blake Lively  

    The Cost of Trivializing Reputational Risk: A Case Study of Blake Lively  

    In 2024, during the promotional campaign for the film “It Ends with Us,” actors Blake Lively…

  • The United Airlines Incident: A Lesson in Digital Crisis Management 

    The United Airlines Incident: A Lesson in Digital Crisis Management 

    In April 2017, a video of a passenger being forcibly and violently removed by security officers…

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